Why is On-Page SEO Important?

On-page search engine optimization or On-Page SEO refers to the techniques that improve your website’s organic visibility in search engines like Google and Bing while improving its usability and user experience. On-Page SEO can be divided into two categories, with one being geared towards search engines and the other towards site visitors. This article explains why it’s essential to consider On-Page SEO when improving your website’s technical performance and the quality of your content.
• On-page search engine optimization refers to all of the components of your website that are controlled by you and will directly affect how well your website performs in search engines. These include content, internal links, titles and headings, images, meta tags, keyword density, etc. On-page SEO matters because people won’t be able to find your site through search engines when they look for certain phrases or words without it.
• With millions of pages online, and millions more added every day, search engines have their work cut out. How do they rank your site? You’ve probably heard hundreds of factors determine where a page ranks on search engine results, but there are only four. These are called on-page factors because they exist within your web page. The majority of how well a page performs on a search engine comes down to these four things: title tags, alt tags, meta description tags, and content.
• Most search engines include title tags in their algorithm for determining the relevance of a site and ranking sites in search results. Write your site’s title tag directly into each page’s HTML to be displayed on every page of your website. This helps with branding and can drive increased traffic from internal linking. Image alt tags should contain keyword variations related to your business name, product names, and services offered.
Conclusion
Well, on-page SEO is essential to rank for search queries. Without a proper SEO strategy, competitors might push your site down search results. So, start to maintain SEO strategies.