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The VLCC Branding Project

RepuNEXT undertook a significant branding project for VLCC, a renowned leader in skincare, beauty, and wellness services. Our mission was to enhance and refresh VLCC's brand identity to align with its reputation for holistic beauty solutions delivered by science. We aimed to create a brand image that resonated with clients across 310 locations in 11 countries, reflecting VLCC's commitment to excellence.

The Problem

RepuNEXT encountered the challenge of revitalizing VLCC's brand identity to better resonate with a global audience. The existing branding required a modern and cohesive overhaul while ensuring that the brand's core values were effectively communicated and upheld.

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The Solution

RepuNEXT undertook a thorough assessment of VLCC's brand and market positioning, leading to the development of a comprehensive branding strategy. The primary objective was to craft a revitalized and attractive brand image while preserving VLCC's well-established reputation for excellence.

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THE GOAL

Our goal was to revitalize VLCC's brand identity, ensuring it resonated with a diverse global audience. We aimed to modernize the brand while preserving its core values and commitment to holistic beauty solutions.

chart
geo
60
Targeting by geography
sm
50
Content interaction
visitors
50
Website visitors
track
80
Web existence

Summary:

RepuNEXT successfully rebranded VLCC, creating a refreshed and modern brand identity. The new branding reflects VLCC's dedication to holistic beauty solutions backed by science, making it more appealing to a global clientele. Through our branding efforts, we helped VLCC maintain its reputation for excellence while evolving its image to cater to a broader and diverse market.

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