Why Branding is More Than Just a Logo

Explainers are also good video tools to make something easy to understand using images. Either you’re launching a product, educating the public or demonstrating a service, video explainers can help with understanding and conversion rate. Your video explainer needs to be creative, lucid and compelling to be memorable. Learn how to create video explainers that make your customers listen and you can make your point.

1. Start with a Clear Objective

Every good video explainer starts off with an objective. Work out what you want to achieve— tell a customer about a product, or get a customer to do something, or make sales.

How to do it:

• Determine who you’re talking to and what their pain points are.
• Develop a clear script for them to focus on and where you provide value.

Why it matters: A clear goal makes sure that your video does not drift off course and reaches the right people.

2. Craft a Compelling Script

Your video explainer is your script. It must be brief, interesting and digestible. Don’t use esoteric language and speak plain English so people will understand you.

How to do it:

• Start with an hook to captivate you in the first 10 seconds.
• Tell stories to keep your audience glued to the video.
• Close with a CTA that prompts the next action you’re after.

Why it’s important: A great script makes sure that you make a solid point and the viewers want to watch.

3. Use High-Quality Visuals and Animations

Video is something that must work in synch with your script and give your video a little more substance. Smooth animations, simple graphics, and visual transitions explain things well.

How to do it:

• Develop professional animations or graphics.
• Add branding like logo, colour, and fonts for consistency.
• Make sure the images are relevant and on-brand with your video.

What matters: Great imagery grabs people’s attention and makes your message stick, so don’t get distracted by them.

4. Focus on Audio and Voiceover

You need audio to make your video explainer memorable. You can use a professional voiceover to steer people through and you can use the music and effects to make it more moving.

How to do it:

• Pick a voice-over artist with the right tone for your brand.
• Get professional, clear audio equipment.
• Provide a soundtrack that’s uplifting but doesn’t drown out the story.

Why it matters: Audio quality can render content deeper and more business-like.

5. Keep It Short and Sweet

A typical viewer only watches 30 seconds, so you have to communicate your content in a short amount of time. The best explainer videos last under two minutes.

How to do it:

• Stay with the main ideas and cut off the details.
• Visuals and limited verbiage make the message flow smoothly.

Why you need it: Short videos don’t bore your audience and are also more likely to be shared.

6. Leverage Storytelling

Your video explainer is relatable and memorable through story. A storyline will get your content in the viewers’ emotional loop and therefore make it more effective.

How to do it:

• Share an issue that your reader or listener has and how your product solves it.
• Create characters or situations based on the lives of your audience.

What it means: Stories get you into the zone, which means your message will stick in your mind.

7. Optimize for Different Platforms

Your video explainer should be customized for the type of platform it’s going to be pushed to — YouTube, Instagram, your website. Format, length or style can be different across different platforms.

How to do it:

• Vertical/square for social media.
• Subtitle videos when they’re posted on sites where the sound is off.
• Make files smaller to load faster.

Why It’s Important: Platform specific optimization guarantees your video is seen by the greatest number of people.

Conclusion

The development of video explainers needs strategy, imagination and detail. You can develop videos with your audience and drive results if you have a clear goal, a good script, great graphics, and use storytelling.

An effectively developed video explainer makes things simple, and also connects your brand to your consumers. Invest in production and optimization services so that your content can stand out among all the noise in the digital landscape.