Web Design Mistakes to Avoid for Better Conversions

In the digital space, your website is often the first impression customers get of your brand. The attractive design of your website does not just bring in customers but also makes them convert into customers. But even little design flaws can impact the user experience and keep users away from buying. For best results you should look out for the most frequent web design mistakes. Here are the biggest mistakes to avoid and fix.

1. Cluttered Layout

A web page that is overly loaded can derail your visitors from attending to the things that matter for your company. Too much text, too many CTAs, and bad urging detract from users and demotivate them.

How to avoid it: Create a clean and minimalist layout with a lot of white space. Give priority to key components such as your value proposition and CTAs that are easy to find.

2. Slow Loading Speed

Loading speed is vital to user retention and conversions of your website. A slow website makes customers annoyed and leads to bounces. Also, search engines like Google penalize slow websites and your SEO score.

How to avoid it: Scale images, use a content delivery network (CDN), and reduce heavy scripts for faster load times. Ideally, you want your load time to be under 3 seconds.

3. Poor Mobile Optimization

If you are getting the most traffic on your website from mobile phones, then making sure that your website is optimized for mobile devices is a bad idea that costs you thousands of dollars. In responsive design you are unable to navigate which is a high bounce rate.

What to do to avoid it: Use a responsive design that is mobile responsive across all devices. – Test your site on various screens to get a seamless mobile user experience.

4. Lack of Clear Call-to-Action (CTA)

A strong CTA helps convert your visitors to an action (purchase, subscribe to a newsletter, or contact your company). Fussy or hidden CTAs deter users and create lost sales.

Avoid it: Give your CTAs direct, useful words like “Buy Now,” “Sign Up,” or “Learn More.” Have them a high visibility on your landing pages and be sure to use different colored CTAs.

5. Complicated Navigation

Menus that don’t make sense and navigation that’s difficult to understand frustrate users and make it hard for them to navigate. The consequence of this is high abandonment.

How to avoid it: Keep your navigation simple and put a search bar at the top so you can quickly jump to certain content. Do not extend menu options to the most relevant pages and label everything with descriptions.

6. Ignoring Visual Hierarchy

An unexplained website design without a visual hierarchy may be overwhelming to the user and detract from interaction. A visitor might be unable to spot important information if everything is placed at equal weight.

Avoid it: Scale, color, position – create hierarchy. Showcase the main things such as headings and CTAs so users can click through your content naturally.

7. Stock Overload/Low-Quality Images – Avoid this.

Using too many stock photos or images of poor quality that are not credible and do not make a connection with your audience.

How to avoid it: Spend on quality images that are geared towards your brand. Real images of your products, employees or services appeal to users more.

8. Neglecting User Testing

Without having a user in mind when designing a website, often times you don’t end up with functionality or design for your visitors.

How to beat it: Test on a regular basis with your users to determine issues and make data-driven improvements. Heatmaps, A/B testing and the likes give you useful insights on user behavior.

Conclusion

This web design blunder is something that you must avoid to ensure a better UX and conversion rate. With responsive, quick loading, and organized website layout, along with eye-catching CTA’s and imagery, you make your customers’ experience seamless, and thus they will take action.

You can turn your website from being just for functions, beauty and comments into a great lead generation and revenue source. Buy in the right design decisions so your website not only draws traffic but also leads to a long-term relationship with your customer.