Tips for Designing a Mobile-Friendly Website

Mobile-friendly websites aren’t an option anymore, they must be part of the digital era. Because more than a fifth of all website visits come through mobile devices, responsive design is something companies must prioritize in order to deliver an excellent user experience. A mobile website will not only be able to make users engaged, but it will also help your SEO and should be at the top of your digital marketing checklist. Here are some crucial tricks on how to make your mobile site responsive so that users come back for more.

1. Use a Responsive Design

The responsive design is going to make your site fit any screen size — smartphone, tablet or desktop. This scalability allows visitors to seamlessly surf your website no matter what device they’re using. Also, responsive web design saves you time and resources from having to design for desktop and mobile versions separately, and the design stays the same across devices.

2. Optimize Page Load Speed

Websites on mobile should load fast. This causes bounces to rise even if it’s just for a few seconds. How to make your website load faster:

• Crop photos without losing quality.
• Minimize HTTP requests.
• Cache your pages using a browser and Content Delivery Network (CDN). A quicker website is not just great for the user experience, but also for your search engine optimization (SEO) since Google treats speed very seriously when ranking websites.

3. Simplify Navigation

Mobile screens are small, and you need navigation that is simple and clear. Create a clean and simple menu so that your users can find what they’re looking for with minimal effort. Include a collapsible hamburger menu for space and a search bar to quickly get to something. Ease of navigation keeps users busy and saves time.

4. Prioritize Readability

Text readability is a fundamental part of mobile friendly design. Make your fonts legible on smaller devices with a font size of 16px or less. Give lines some space and try not to overfill your text. Highlight text and background in a different colour for visibility and break it up into short paragraphs for ease of reading.

5. Optimize Images and Media

You can’t get any action without images and videos that are mobile friendly. Create responsive images that are responsive to different resolutions. Be sure that videos can be played on mobile devices and do not autoplay (that wastes data and breaks the flow). When optimized media is done properly, your website will still look beautiful without losing performance.

6. Make CTAs Touch-Friendly

Call-to-action (CTA) buttons are important for directing customers to take action like purchasing something or joining a newsletter. Be sure to have CTAs that are big enough to be clicked on on a phone, and placed in prominent areas. Get the CTA’s done as simply as possible with quick, actionable language.

7. Try Your Website on A Few Devices.

Test is a must when creating a mobile-friendly website. Check your site’s responsiveness by using Google’s Mobile-Friendly Test or the browser developer tools such as Google’s mobile-friendly test or browser developer tools. Test frequently, you can spot issues before they compromise UX.

8. Focus on Mobile SEO

Having a mobile friendly website goes hand in hand with mobile SEO. Keywords: Use keywords properly in titles, meta descriptions and headers. Consider specializing in local SEO with location-specific keywords (if you need to). You should also keep your site URL structure clean and responsive on mobile to enable crawlers to index your site more easily.

Conclusion

You will not be able to survive in this mobile-friendly environment if you do not build a mobile friendly website. When you add responsive design, speed, ease of navigation, and mobile SEO you’ll get not only a website that users want, but one that attracts traffic and converts.

When you invest in a mobile-friendly design not only will you benefit from the experience of the user, but your site will also rank better on search engines and will give your business a big competitive advantage in the digital realm. Get mobile friendly, and watch your online empire rise.