How are Animated Websites Better Than the Non-Animated Ones?

Animation is the most effective marketing tool to use on a website. It is used smartly to generate traffic for websites. Animation is a modern tool that keeps attracting visitors to a webpage.

Most importantly, an animation effect engages the user for a longer time, resulting in a higher conversion rate. A good website leaves a positive impression on the customer’s mind.

So animation has a lot of advantages, but still, many people don’t use this skilful tool on their website. There can be many reasons like financial issues as it needs a lot of money to invest or they are unaware of the impact of animation.

Animation websites are better than non-animated ones.

1.     The retention rates are high in animated websites.

Retention rates mean the time a visitor spends on a website to watch any video or read an article. Tools like Google Analytics can measure the retention rate of a website.

So more retention rate means your webpage will rank in Google SEO. An animated website has higher retention than a non-animated one.

2.     ROI increases in animated websites.

ROI means a return on investment. Building a website requires investment; the motto is to get a good return on the investment.

The tool that can make this happen is animation. Interactive videos or engaging scripts can bring the visitor’s focus toward your website.

Enjoyable content can keep the interest of the people for your product.

3.    Animated websites are engaging.

Animation can increase the level of entertainment. An Animated website improves the user’s interest level by keeping them engaged for a long time.

An interested visitor has a higher chance of becoming a customer. This way, animation can boost the sales graph high. A loyal customer is an asset to a business.

4.    Animated websites have customer loyalty.

Animated websites have a platform to create a bond with customers by offering them coupons or incentives. Exciting discounts can encourage the customer to share your product and service as a referral to others. Animation also supports direct talk with the customer where you can convince them to promote your website.

5.     Animated websites can become global brands.

Animation can enhance a brand through its quality and eye-catching effects. It has the potential to direct your eyes to the focus areas. A unique and creative animation on the website makes users remember your brand in future. This way, an animated website can get worldwide recognition with its great branding.

6.    Anything is possible on the  Animated website.

One of the reasons why people prefer animated websites is to achieve a different tone from others. Vibrant colours pictures and videos can be used to express a customised message for the users. This is not possible on a non-animated website.

 Bottom line

You may be new or have a long time in the business, but using animation can give your website a unique angle. Animation is a productive tool that has the potential to promote your brand. It also provides a platform to connect with the audience.

Sometimes owners get confused about whether to use animation or not, especially for the considerable investment. Yes, it would be best if you had an investment, but an effective animation can double your money.

Therefore if you want to enjoy the advantages of having an animation website, then add animation to your website without delay.

FAQs

1. What types of animation are used in web design?

Ans: GIF, CSS, SVG, WebGL and video are used in a web design. Sometimes a basic underline on a full-screen video can be an animation.

2. What are the different types of animation?

Ans: There are 5 forms of animation available in the market.

• Traditional form Animation.
• 2D Animation.
• 3D Animation.
• Motion Graphics.
• Stop Motion.

3. Suggest some software for animation.

Ans: Some of the best animation software are:

• Adobe Character Animation
• Pencil2D
• Visme
• Adobe Animate
• Biteable
• Animaker