All social media platforms have built-in data analytics tool to track progress and engagement of social media ad campaigns. It allows people to post user generated content rather than using marketer’s advertising copy.

Business that embedding social media marketing will see the lucrative impacts. As social networking websites build connection between customers and business by allowing customers to express their needs and values online directly with the business. Personal interaction is the key features that going to profit your business.

Facebook, Twitter, Instagram, Myspace, Snapchat, and LinkedIn are the most popular social media networks.

Mobile phone usage is very effective in social media marketing because of its web browsing capability with which allows individual to access their social media websites immediately. Business can use QR code to facilitate customers interaction with brands by linking the code to their official website, promotion content and in other mobile enabled content.

• Facebook Ads & Facebook Marketing MASTERY 2021
• Instagram Marketing
• Social Media Marketing - Complete Certificate Course
• Social Media Marketing MASTERY
• How to Create Engaging Social Media Marketing Content
• Social Media Marketing Specialization
• Social Media Certification.
• Fundamentals of Digital Marketing.
• PPC 101.
• Social Media Training for Beginners.
• Diploma in E-Business.

There are two basic approaches to utilize the complete feature of social media websites.

1. Passive Approach:

In this, you can hear the customer perspectives. Business able to analyze the feedback and recommendations of their brand, product, or services. It is a inexpensive way of marketing.

2. Active approach

In this approach, social media not only used as a direct marketing tools but also as a communicating channel targeting specific audiences through social media influencers and social media personalities. This is widely called as influencer marketing.

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• Hootsuite
• Sprout Social
• Agora pulse
• Sendiple
• Social Pilot
• Coschedule

Are some of the best tools for social media marketing tools.

Using the social media scheduling tools, you can queue and publish the same post across multiple profiles in just a single click. Post your content automatically by scheduling it when your customers being more active in social medias.

               Top 10 social media marketing companies in India

• Pinstorm
• WATConsult
• Gozoop
• BC Webwise
• Sparrow
• Brainwork Technologies
• Media2Win
• New media guru
• Dentsu Webchutney
• Poised Meida

• When choosing the best company to work with, don’t find information only from their websites. You can see the reviews from the sites like clutch, G2 and featured customers.
• Check their LinkedIn profile
• Analyse what size of clients they working with
• Enquire about what kind of projects they having in presence.

Share Dazzling content, create best paid advertising campaigns, manage online presence, connect and engage online presence, develop targeted social media customers profile, selecting attractive and apt images, curative videos, and analyse the results and report to you.

Social Media marketing is a growing field and offers huge job opportunities. Social media marketing is also a well-paid job. Anyone can start their career as a social media marketer. As most of the people using social media, businesses prefer social media for promotion and communication.

Here are the best tips for creating outstanding profile.

1. Create an account with your business name
2. Use memorable username
3. Use same username across all platforms
4. Don’t forget to include profile pic. Don’t go faceless.
5. Use perfect banner as a cover images that tells your key services.
6. Include your website link
7. Craft a little story about you in biography.
8. All images should be of recommended size
9. Specify one social media link in other social media to improve followers
10. Take the advantage of SEO.

1. Determine your goals
2. Select the platform accordingly
3. Optimize your profile and pages
4. Schedule your posts with perfect timings
5. Know about the social media image sizes of different platforms
6. Craft the best unique content to increase your followers
7. Create photo contest or events
8. Do referral promotion
9. Go for Facebook Sweepstakes promotions
10. Audit your social presence

The average salary for social media manager in Canada is $46,452 per year or $22.50 per hour.

The typical responsibility of the social media marketer includes,

• Creating engaging content, image, curative videos, for use on social media.  
• Promoting products, services and content
• Developing social media strategies and campaigns.
• Doing Competitive research and audience research.
• Targeting potential audiences
• Generating leads
• Increasing followers and likes

Though it has lot of lucrative benefits, it has also some disadvantages that you must aware of.

1. Negative Feedback
2. Low ROI
3. Time-consuming
4. Possibilities of Embarrassing your company with wrong content.
5. Security and privacy policies issues
6. Limited within social media platforms
7. Doesn’t work for all groups of people
8. Need to stay engaged
9. Not more specific for business
10. Exposure to competitors

• Create content on interesting life insurance topics
• Post stories about saving the client’s big money
• Create the best brand identity that your customers resonate with.
• First develop the comprehensive website
• Retain your old and add new customers via exceptional testimonials provided by your current clients.
• Send Welcome emails, birthday wishes, etc. using your online presence.
• Follow a posting schedule
• Have the list of your audience  

Social media integration is defined as a process of using social media accounts as an extension of your marketing strategies. By using this, you can direct your social media followers to your website or integrate your social media accounts in website and can make your customers visit your social media pages. This a Dual way of engaging and increasing your customers.

The average cost to run a social media campaigns ranges from $4000 to $7000 per month or else $100 or $200 per day. In India, it costs Rs.12k – Rs.35k per month.

To become a social media expert at least you should possess any degree.

• Learn more about social medias and its functioning
• Update yourself with new emerging strategies
• Take a google certification course or any other certification course in social media marketing
• Enhance your English writing and communication skills.
• Be creative
• Learn all loop holes in social media marketing
• Aware of both advantage and disadvantages of social media marketing

Here are the best key features of Facebook advertising that you should consider.

1. Facebook Lead ads
2. Video ads- cheap advertising features
3. Engagement ads
4. Remarketing
5. Facebook interest targeting
6. Demographic targeting
7. Behavioural targeting
8. The Facebook pixel
9. Website Conversion campaigns
10. Carousel campaigns.

Social media doesn’t contribute directly to your SEO ranking. But if your posts are shared by more people, it generates social signals indicates that your posts are useful for target market. Social media will have indirect positive impacts on search engine rankings.

• The importance of social media for marketing  
• Impact of social media marketing
• Social media is good for business
• Gratification theory in social media
• Influence of social media marketing on business
• Using social media platforms in marketing

1. 500 social media marketing tips
2. Epic content marketing
3. The power of visual story telling
4. Content Mavericks
5. Make it rain

There are lot of institutes offering social media marketing courses, but it is important to choose the best. Here are the shortlisted institutes offering best coaching.

• Equinet Academy.
• #2 Marketing Institute of Singapore.
• #3 Impossible Marketing Digital Marking Courses.
• #4 Kaplan.
• #5 Lithan Academy.
• #6 Happy Marketer.

Companies normally spend 12% of their budget in social media. It also depends on size of your company. If the companies getting 10% traffic from the internet, then they spend about 17% in social media marketing.

Here are the best social media podcasts that gives you an idea to create wonderful podcasts.

1. Savvy social podcasts
2. Social Pros Podcasts
3. The #AskgareeVee Show
4. Masters of scale
5. Social media marketing with Michael Stelzner

To become a freelancer in UK or US follow the below rules.

1. Register as a self-employed
2. Set up a bank account
3. Apply for freelance insurance
4. Create a small website with about us page, portfolio, contact us page and service page.
5. It’s better to stay organised with some business admin tools like Trello, FreshBooks etc. from the scratch.
6. Figure out the best price
7. Find your first client via social media platforms or any job portals.
8. Right pitch to the prospects will help you to get steady cash flow.
9. Build and promote your services
10. Stay active online to grab the good clients.

Yes, you’re going to reach a lot more than you expected using these excellent Instagram features.

1. Instagram live video
2. IGTV
3. Shoppable tags in stories
4. You can turn existing posts into add
5. Push notifications for your favourite account
6. Can include Hashtags in your bio and Hyperlink username.
7. Post product teasers
8. Sponsored ads
9. Geo tagged content
10. Your Favourite filters.

• Keyboard Shortcuts.
• Pin a Tweet Permanently.
• You can attach 4 Images in a Tweet.
• Use IFTTT to Add a User to Your List.
• Moderate conversions on Twitter
• Customize Tweet Alerts.
• Create Twitter Moments.
• Download All Tweets.
• Use Promote mode

To get most out of your Facebook marketing, have these tips

First choose your ad format, enter your videos or images and click publish button.

Tips for Facebook Marketing:

1. Use high resolution images
2. Keep CTA visible
3. Create product video or demo video for better understanding
4. Add user-generated content
5. Do A/B testing.